Client:
TikTok
Creative Agency:
Jack Morton Worldwide (London)
Summary:
Cannes Lions Festival of Creativity – an annual gathering of the creative community from the advertising and marketing industry. The festival takes place for one week in the heart of Cannes in the South of France.
TikTok showcased their latest trends, products and services from the platform at the festival, demonstrated and presented by key speakers and brand ambassadors within the TikTok space.
All photographs owned and under copyright of Jack Morton Worldwide (London)
Concept:
Situated within the grounds of the Carlton Hotel in Cannes, we allowed the vibrancy and fun tone of voice of the brand to speak loud and clear within the space, without incorporating any other theming, storytelling or narrative to the space.
The design of the structure incorporated tropic foliage to fit in with the surrounding mediterranean greenery. Permeable partitions in branded vibrant colours allowed guests to see through the walls into the structure inside, and vice versa from the inside to the outside.
TikTok’s brand iconography brought humour, fun and energy to the interior spaces. The structure housed a lounge space, DJ, bar, numerous product activations, a main stage and some interactive workshop spaces.
Role:
3D Lead / Design Director for Jack Morton Worldwide
Project involvement:
- Design visualisations
- Design technical drawings
- Reporting to the Executive Creative Director
- Liaison with technical production
- Liaison with build contractors
- Liaison with project director and producers
I joined the project team 2 months out from show day, on a full time basis to finalise design development for sign off and production.
Design Visuals
All design visualisations produced in Cinema 4D and Adobe Photoshop. All material is under copyright of Jack Morton Worldwide.