Client:
UK Department of International Trade
for the British Government
Creative Agency:
innovision
Summary:
The GREAT Festival of Innovation, a 4-day exhibition of world class British creativity and invention took place for the British Government in the heart of Hong Kong. Stage sets, environments and installations were designed and created within the beautiful architecture of The Asia Society in Hong Kong to host a programme of interactive sessions. These ranged from thought-provoking keynotes to interactive masterclasses, showcases, and performances. Here, industry leaders, entrepreneurs, artists, educationalists and futurologists showcased content for an audience from the UK and Asia.
Concept:
The creative approach to the design of stage sets and environments based from the motion of fluidity and sculptural organic form within the event brand created.
Innovation as a process within the human mind is a moving and fluid stream of thought processes. This concept was visualised and brought to life through flowing key lines. Moving as a stream of thought.
The movements of lights also reflected this idea of evolving thought and thought connections. The element of light also gives a nod to Hong Kong as a city of lights, and both these approaches became visual touch points throughout the digital and physical creative across the event.
Role:
3D Design Director / Creative Director
Project Involvement:
- Creative direction from pitch to delivery
- Design visualisations
- Design technical drawings
- Design team management
- Liaison with technical production
- Liaison with build contractors
- Liaison with project director
- Client presentation
- Site management for set build
This project ran for a duration of 6 months on a full time basis.
Design VISUALS
All design visuals produced using Cinema 4D and Adobe Photoshop
Design Drawings
All design drawings are produced using Vectorworks