Client:
Ericsson
Creative Agency:
Jack Morton Worldwide (London)
Summary:
Ericsson – a global leader in world telecommunications, showcase their latest innovations annually to a B2B audience within a 6000 sqm space at Mobile World Congress (MWC) Barcelona.
‘The Imagine Possible Experience’ was a 1000 sq metre set of sensory environments transporting guests into the future, taking a look at what the world could look like in everyday life.
5000 sq metres outside of the experience hosted product activations, hospitality areas, VIP hospitality areas and meeting rooms.
My scope of work with Jack Morton was leading the 3D design for the Imagine Possible Experience only, whilst overseeing the delivery the entire 6000 sqm stand on site.
GALLERY
All photographs are owned and under copyright of Jack Morton Worldwide (London)
Design Visuals
All design visuals produced using Cinema 4D and Adobe Photoshop. All material under copyright of Jack Morton Worldwide.
Design DrawingS
All design drawings are produced using Vectorworks and under copyright of Jack Morton Worldwide
Concept:
The Imagine Possible Experience immersed guests into the future of everyday life.
Guests arrived into an artistic cube installation where an overhead LED installation displayed abstract, moving brand content, visible to the audience outside of the Ericsson space within the exhibition hall.
Within the cube, Ericsson gave guests an insight into how the world is likely to change in time to come with their current developments.
Departing the introductory cube, a series of environments showcased different stories – from the everyday life of a consumer buying within a retail space of the future, to witnessing the manufacturing of a product in a factory of the future.
The experience hosted a group of 10 guests in each space throughout the day. The show was open for 4 days.
Role:
3D Lead / Design Director for Jack Morton Worldwide
Project involvement:
Design process from concept to delivery
Design visualisations (Cinema 4D)
Design technical drawings (Vectorworks)
Design team management
Liaison with technical production
Liaison with production
Liaison with Jack X creative technologists
Reporting to the creative director
Site management for set build
This project ran for a duration of 6 months on a full time basis.