Client:
Ericsson
Creative Agency:
Jack Morton Worldwide (London)
Summary:
Ericsson – a global leader in world telecommunications showcase annually at Mobile World Congress (MWC) Barcelona.
MWC exhibits the latest technology and innovation across the technology sector. A large scale exhibition with B2B audience, where Ericsson annually host a 6000 sq metre space.
For 2022, after a 2 years of cancelled shows due to the world pandemic, Ericsson requested to return to MWC with a bang. With an experience they have never created before.
‘The Imagine Possible Experience’ was a 1000 sq metre set of sensory environments transporting guests into the future, conveying what the world could look like in everyday life.
5000 sq metres outside of the experience occupied demonstration zones, product displays, hospitality areas, bars, restaurants, VIP and meeting areas. My scope of work with Jack Morton was leading the 3D environment design for the Imagine Possible Experience only.
All photographs are owned and under copyright of Jack Morton Worldwide (London)
Design Visuals
All design visuals produced using Cinema 4D and Adobe Photoshop. All material under copyright of Jack Morton Worldwide.
Concept:
The Imagine Possible Experience immersed guests into the future of everyday life.
Guests arrived into an artistic cube installation where an overhead LED installation displayed abstract, moving brand content, visible to the audience outside of the Ericsson space within the exhibition hall.
Within the cube, Ericsson gave guests an insight into how the world is likely to change in time to come with their current developments.
Departing the introductory cube, a series of environments showcased different stories – from the everyday life of a consumer buying within a retail space of the future, to witnessing the manufacturing of a product in a factory of the future.
The experience hosted a group of 10 guests in each space throughout the day. The show was open for 4 days.
Role:
3D Lead / Design Director for Jack Morton Worldwide
Project involvement:
- Design process from concept to delivery
- Design visualisation
- Design technical drawings
- Design team management
- Liaison with technical production
- Liaison with production
- Liaison with Jack X creative technologists
- Reporting to the creative director
- Site management for set build