Client:
Ericsson
Creative Agency:
Jack Morton Worldwide (London)
Summary:
Ericsson – a global leader in world telecommunications showcase annually at Mobile World Congress (MWC) Barcelona.
MWC exhibits the latest technology and innovation across the technology sector. It is a large scale exhibition with B2B audience, where Ericsson annually host a 6000 sq metre space, comprising of demonstration zones, product displays, hospitality areas, bars, restaurants, VIP and meeting areas.
All photographs are owned and under copyright of Jack Morton Worldwide (London)
Concept:
Due to the success of Ericsson MWC 2022, Ericsson wished to keep the same design concept and creative look and feel for the environments for 2023.
Design adaptations were made, to provide more meeting room space. More hospitality space. And a cost effective design solution for the centre of the stand which used to house a large focal piece of architecture.
The new central focal point, became an overhead suspended feature, comprising of multiple fabric strands illuminated from within. Branding was positioned and illuminated from within, guiding guests from the entrance points in to the centre of the stand.
Role:
3D Lead / Design Director for Jack Morton Worldwide
Project Involvement:
- Design visualisations
- Design technical drawings
- Design team management
- Liaison with technical production
- Liaison with creative director
- Liaison with project director
- Liaison with external suppliers
This project ran for a duration of 7 months on a full time freelance basis
Design VISUALS
All design visuals produced using Cinema 4D and Adobe Photoshop and under copyright of Jack Morton Worldwide
Design DrawingS
All design drawings are produced using Vectorworks and under copyright of Jack Morton Worldwide